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Julia Daher

Product Design
Sales Force Tool
To start a product from scratch you need to start from with the user. A 2 weeks deep field research was the kick off for this project. The design team learned all from our users: the sales agents.
The whole process included:
1. Contextual Research
2. Co-creation with business units
3. User Journey
4. Ideation
5. Implementation
6. Tests.
This an ongoing process. We are always adding new functionalities to the app, users efficiency increased up to 160% on productivity.
Company/
Role /
Research
Interviews
Analysis
Documentation
Co-creation
Ideation
Implementation
Year /
2015/16
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