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Julia Daher

Product Design
Sales Force Tool
To start a product from scratch you need to start from with the user. A 2 weeks deep field research was the kick off for this project. The design team learned all from our users: the sales agents.
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The whole process included:
1. Contextual Research
2. Co-creation with business units
3. User Journey
4. Ideation
5. Implementation
6. Tests.
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This an ongoing process. We are always adding new functionalities to the app, users efficiency increased up to 160% on productivity.
Company/
Role /
Research
Interviews
Analysis
Documentation
Co-creation
Ideation
Implementation
Year /
2015/16
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