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Julia Daher

Design Thinking
Credit Score - Personas
To help our sales for to identify our clients profiles and also to help our business units to create our credit score the Experience Team used design thinking methodologies to analise and synthesised all patterns and came up with 3 profiles.
We created persona with a group activity, where agents needed to describe their clients using images, collage, drawings.
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The results of this analysis was key to our Data Scientists in Israel to create our Credit Score.
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